Businesses here in Hawaii are far behind their mainland siblings when it comes to the internet solutions. Many local businesses still rely on word of mouth rather than the ever-growing popularity of the internet. Phones have made it easier to stay connected, showing the potential strength of SEO or Search Engine Optimization. By localizing SEO to specifically target Honolulu SEO when proceeding with online marketing in Honolulu, local businesses can specifically target potential customers online. Having more people see their site could mean more customers through their door.
How is this supposed to work?
When someone wants to look for a good place to eat or a fun place to go in their area, what are some of things they do? Often times, many of them will do a search on search engines like Google and read what places come up. 98% of these people will not go past the first page. Why should they? There are more than enough listings on the first site to fill their need for ?chinese delivery? or ?best burgers?. The rest of the sites on page two get only 2% of the traffic leaving what for the websites on pages after that? This is where SEO specialists come in; they help push websites from their current spot to a higher spot preferably on page one where they can get more exposure.
Keywords? What?s that?
The essential point that SEO focuses on is keywords. In the SEO world keywords are words or phrases that people type when they are searching for things online. Every business specializes in a specific area, offering specific services or products. SEO specialists can hone in on the most commonly typed search phrases for their service, giving them a starting point to optimize the business? site. Google searches specifically for sites that are most relevant to phrases, so choosing the right keywords to focus on is vital.
Why should I just stay in my area?
By staying in an area close to the business, they can focus on getting clients that can actually go to them, or that they can actually reach. If a sushi bar in Hawaii were to just focus on a keyword such as ?sushi bar?, this would bring in people from all over the world whereas something like ?sushi bar Hawaii? would bring them the clients they want that can actually go to the sushi bar.
Is it really worth the cost?
Local SEO marketing is an investment and gives business owners more ?bang for their buck?. SEO takes time and a lot of patience, but is far more effective than advertising in the dying traditional means of print, such as the yellow pages.
What about competitors?
For businesses beating the competition is a fierce battle, especially in a small place like Honolulu. Online marketing in Honolulu is still catching on, but more businesses are turning to the internet as another way to gain clients in their over-saturated market. Honolulu SEO, with a good specialist, can become a powerful tool in helping local businesses get more customers.
Finding the right SEO specialist to do Honolulu SEO for your business can be difficult. Try services that specifically specialize in SEO and Honolulu Online Marketing. Visit http://honoluluonlinemarketing.com to talk to a specialist today.
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