A 6-Step Content Marketing Research Process - Workflow: Writing

7 Worthwhile Content Marketing Links

9641 readers This week on The Lede ? How George Lucas Would Write a Blog Post Mark Zuckerberg?s 6 Ingredients of Success How to Make Your Content Go Viral The Difference Between Good and Great Content Marketing If you want more links you can use than the seven we highlight here every week, follow @copyblogger on Twitter. // The Difference Between Good Content Marketing

6 Enduring Marketing Lessons from the Ironman World Championship

4286 readers Could you swim 2.4 miles? How about bike 112 miles? Or run 26.2 miles? What about doing all three, one right after the other? Now, if you can imagine doing this in temperatures well in excess of 100 degrees, you?ll understand what truly makes an Ironman, as well as what defines the Ironman. Every year a few

Alistair Brownlee & Jonathan Brownlee Land Book Deal

2349 readersPenguin has signed the?Olympic medal winning British athletes Alistair Brownlee?and Jonathan Brownlee to write a personal training book. The two brothers took the gold and the bronze medals for the Olympic Triathlon at the 2012 Summer Olympics, making them the first?British brothers to win medals in individual?competition at an Olympics since 1900. In?Swim, Bike, Run, the

How to Build a Lean but Effective Content Marketing Team

5116 readers I?ve been speaking to a lot of people about content marketing lately. A common theme I?m hearing is that folks have decided to execute on their content marketing goals, but they get stuck on the basic questions of how to start. Sometimes they?re not sure what the content should be, where to publish, or how often. Solving

How to Craft a Marketing Story that People Embrace and Share

4899 readersYou?re telling a story. Whether you know it or not, or intend to or not ? you absolutely are. Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don?t act) on, and repeat

Keys to Marketing Fiction

4039 readersBook marketing is about positioning, deciding where a title fits in the marketplace. Positioning is focused on developing the message your marketing will take for the writer, content and eventually the publication. All based on the research of competitive titles from a content perspective, author bio, pricing, packaging, and all other relevant factors. The cornerstone

Scholastic Seeks Astute NYC Marketing Director

1041 readers Move over, Clifford. Scholastic is making room for another big dog. The children's publishing and media company is looking for a director of marketing to take the lead on customer research and professional development services. If hired, you'll conduct focus groups, gather feedback on products, and assess the needs and changes of the market.

How 3 Companies Took Content Marketing to the Next Level

3478 readers Shane Snow is a Mashable contributor and cofounder of Contently.com, an ?agile publishing? platform for brands and professional bloggers. It goes by many names: branded content, custom publishing, content marketing. Cheap and ubiquitous web technology has become fuel for a rising trend of businesses becoming publishers and brands becoming media companies. Through content creation, brands can

Book Design: Points and Picas Primer

5814 readers One of the enjoyable parts of learning a new field is finding out what all the insider language of that field is all about. When I got started in mountain biking, for instance, I was surprised to learn that the pedals I used, which were made specifically to clip onto cleats on the bottom of my

Crisis Communications Planning Essential for High-Profile Athletes

5180 readers No professional athlete is immune to the need for crisis communications planning. Just ask Tiger Woods, Ben Rothlisberger, Michael Phelps, Michael Vick, or Kobe Bryant, to name a few.? No matter how perfect everything may seem on the surface, our TMZ-obsessed society will find the dirt. As the saying goes, it takes years to build

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