Figuring out how to optimize your landing pages for PPC campaigns will be the most profitable endeavors you can do. This process is not at all hard to put into motion, and there are surprisingly few tasks involved. The simple reason for doing this is that your profits and conversions will only continue to increase. Anytime you are just starting out with something new, it is often easy to feel like you are just treading water. Anyone with experience in earn a living from home will understand what we mean and maybe even have a chuckle about it.
The primary reason for using freelance help is to allow for more time on activities that directly impact revenue. If that is something that gets your attention, and it should, then you will be delighted to find out what is in store for you. Get some reputable information about outsourcing, just as an example, because there are a few tricks you will want to know beforehand. Not just in the case of bringing on contracted-out help, but with anything you have to get it done but also done smartly.
There are many pitfalls waiting for you with a landing page, and getting your navigation right will be one more you can avoid. You should always strive for a very clean landing page, and so simply take out those links and panels you know are not required. Not everybody uses any kind of logo, and if you do not use one then do not place one anywhere. The copy you choose to include does not need to be long at all, and typically many landing pages have the bare amount. If you look around and notice successful PPC campaigns, you?ll see that most of them have landing pages that have little or no navigation ? so take a lesson from them and optimize your landing page accordingly.
It can be fine to use slang in your copy, but do not go overboard and be sure everyone will understand. You have to perform market research and get to know what your audience is comfortable reading. Keep in mind the reading habits of the online surfer, and what they always do is skip around and quickly scan. What you want to do is write paragraphs that are not as long as you may normally see. Benefit bullets are extremely effective when they are written properly, so be sure to use them.
If what you are offering people to opt in is highly desirable, then you will see great results. Never use a cheap offer of something you thought of at the last minute.
The more specific and hard to find your offer is, the more people will want it. The more you can help your self to be seen and unique, the better chance you have to convert. Your future business growth depends on how strong your giveaway offer is. You can do so much more that will produce highly effective landing pages.
Source: http://blog.mysuccessmantra.com/?p=4716
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