Hey hey! Welcome back to another session of Marketing Mondays.
When you get really good at what you?re doing it?s usually because you?ve figured out a success system that works.
Regardless of what challenges your client is facing, you take them through the system or process you?ve created?and you?re confident it will help them to resolve the problem they are having.
This focus allows you to hone your skills in that area and really develop a name for yourself in that specific industry.
When you get to this stage you have two options:
1. Package and Hop ? This is where you package the system and processes that you?ve created, and that have worked so effectively in one industry, and then you take them into another industry.
Say you work with car dealerships. You take your system that you?ve created with all your clients in that industry, and then you enter a different industry, say restaurants, and then apply your systems there.
The common myth is that ?it might work for that industry, but it won?t work in ours!?
That?s as true as calling Bernie Madoff ?an angel? ? it just aint the case.
The reason why this DOES work is because most industries only apply the strategies and principles that everyone else in their industry applies.
When you bring in a different set of strategies, they often provide significant results because they stand out so much from what everyone else in the industry is doing.
It?s like trying to figure out a solution to a problem while sitting at your desk. You try, try some more. Bang your head on the table, but to no avail.
You then change up environments by going for a walk or hitting the gym ? and within minutes you have a solution to your problem.
2. Industry Specialization ? The other option is to put all your energy into one industry.
If you help dentists with their marketing and patient communications, you may choose to become known as the ?dentist marketing gal.?
This focus allows you to hone your skills in that area and really develop a name for yourself in that specific industry.
It doesn?t mean you should just do what everyone else in that industry does.
It means you develop a system of best practices (from many industries) and use them with your clients in that one industry to help them achieve significant results.
This option also allows you to target all of your marketing to one industry.
Whether you choose to package and hop or specialize in one industry, the key to success is developing a system that works.
I?d love to hear your thoughts and questions below?
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