It's no coincidence that the best and most popular apps frequently have striking and memorable icons. It might seem like just a colorful tile, but a good icon is critical piece of an app's design that has a huge effect on how people think about and interact with what's inside. Here's a rare look at how Apple thinks icons should look, straight from one of the company's design gurus.
![](http://gizmodo.feedsportal.com/c/34976/f/647164/s/2eb208bd/mf.gif)
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