Kleiner Perkins And Sequoia Fund $6.5M Round For Cross-Device Ad Targeter Drawbridge

When two of the biggest names in venture capital (arguably still the biggest) both invest in a startup, you know it's probably time to take notice. So yes, take notice: A cross-device ad targeting startup called Drawbridge has raised a $6.5 million Series A from Kleiner Perkins Caufield & Byers and Sequoia Capital. The company was founded in November 2010 by Kamakshi Sivaramakrishnan, a scientist at AdMob and then, after the acquisition, at Google. Sivaramakrishnan says she started the company because she saw the proliferation of ad targeting technology on the desktop web, while there was "no significant technology innovation" on the mobile side. So she decided to tackle the problem herself, "outside of the big G."

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