App Install Ads Could Be The Growing Cash Calf Of Facebook's Earnings

How do you get hundreds of millions of people to consider downloading your app? One of the only answers is Facebook's app install ads. With the app stores overrun and every company going mobile, app install ads are Facebook's big chance to monetize mobile. Companies like 1-800-Flowers and Poshmark say the ads are already a hit, and I think they could be the star of Facebook's earnings tomorrow.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Sz9EAErSu_I/

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