Saturday, March 31, 2012

Unique amenities attracting families to the real estate market ...

Children can have a significant impact on the spending habits of their parents, and this is a trend that real estate developers in New York City are starting to capitalize on, The New York Times reports.

According to the newspaper, new marketing strategies are starting to take hold in Manhattan in order attract families with children. Traditionally, these households are more interested in properties located on the outskirts of the Big Apple, as they tend to offer more space at a lower price.??

"Over the years, more now than ever, we are seeing more families choose to stay in New York and raise their families in New York," Corcoran Sunshine Market Group president Kelly Mack told the Times. "And a lot of these people are having more kids than they did before. You start to make plans to accommodate those people."

By adding new amenities to condominiums, such as bowling alleys, indoor basketball courts and rock climbing walls, these buildings are attracting families at record rates.

Purchasing a home for sale in New York City, whether it offers some of these luxury amenities or not, could prove to be a profitable investment, as the local marketplace continues to outperform national real estate averages.

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