If you want to get your website noticed in this Web 2.0 world, you need to be able to effectively use social networking as a marketing tool. The problem is, there are so many avenues to take advantage of, you will not be able to use them all and still have enough time left to run your business. That is why outsourcing your networking tasks is something you should consider.
With the number of sites in existence, it becomes a good business decision to have it done for you. With sites like Twitter, MySpace, FaceBook, and Linkedin requiring a regular stream of updated information in order to be effective, it becomes too time consuming to try to do it all yourself. You have to consider either outsourcing the task, or hiring an additional employee to take care of this marketing task.
As a business owner you need to consider the expense of the different options available.
Recent studies have shown that many people turn to the internet first before making decisions about where to conduct their business. If your website is not easily found, you will lose most of that business. So it is critical for your business that you have a site that people can find. For that reason, you need to use network socially online. Google loves social networking sites, so they are a good, inexpensive way to get your site ranked.
If you hire an additional person to do the day to day marketing of your business on the networking sites you will be taking in all of the expenses associated with having more employees. In addition to the extra wages you will be paying, you also have the expenses of taxes, benefits, and insurance that comes along with that employee. If they happen to need a day off, you either have to have another employee take on extra responsibilities, or no marketing will get done that day.
A more cost efficient option is to outsource the task and have your socializing done for you.
There are many companies and freelancers that will do this for you. You should look at the credentials of whoever you are considering, and only do business with someone that specializes in using this marketing avenue. While many people claim to use online networking as a marketing tool, it takes knowledge and experience to really do it effectively. You really need to do some homework before you waste your money on the wrong person.
Social networking is a great way to get your web site to rank higher on Google, Yahoo, and other search engines. Outsourcing may be the most cost effective option for handling the daily tasks so you have the time you need to run your business.
Lisa Mullins is the founder of Reliable Business Solutions and the Done 4 you line of social networking services. You can find out more about their services an download the free Social Networking Done for You Toolkit for Internet Businesses at http://www.socialnetworkingdone4you.com.
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